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Marketing: Books

Finding Books

Books are arranged by subject according to the Dewey Classification System.  Each book in the Library is assigned a Dewey shelf number that identifies its subject matter.  This number can be found on the spine of the book. 

The following is a broad outline of the Dewey numbers that are relevant to Marketing:

 

 

302.2                       Communications

650.072                   Research Methods

651.7                       Business Communications

658                          Management

658.3                       HRM

658.8                       Marketing

658.8                       Services Marketing

658.8                       Marketing Management

658.80072               Marketing Analytics

658.802                   Marketing Communications

658.823                   Packaging Design

658.83                     Marketing Research

658.8342                 Consumer Behaviour

658.848                   International Marketing

658.872                   Digital Marketing

 

At the IT Carlow campus library the book collections are divided into three categories.  The general lending book collection from 001—699 is located on the ground floor (Stack 1-11) with the 700s—900s located on the first floor (Stack 21). Items from this collection can be borrowed for a loan period of one week.

The short loan collection is located on the ground floor (Stack 11). This collection contains items that are in high demand and can be borrowed for a period up to 48 hours.

The Reference collection is located on the first floor (Stack 22-23) and contains items such as dictionaries, encyclopaedias, directories, audio-visual material and handbooks.  This collection also holds textbooks that are in high demand and are for library use only.

Using the Library Catalogue to find Books

On the Library homepage the default search on the Quick Search Menu is a SIMPLE search.  This search can be used  to research a topic if you do not have a specific author or title in mind.  Click the SEARCH button to execute the search.  The list of results will be sorted by relevancy.

 

When you click on a result, the full item details of that item are displayed. These include author, title, publisher, edition, description, the general subject area and shelf number location.

For more advanced searching options, link into the "click here " option. This links you to the "Advanced Search" screen, which allows you to complete a variety of combination searches using options such as keywords, author, title and shelf number.  You can also limit your results by item type, publication date range as well as library location.

For more information on searching the library catalogue, please see our LibGuide Using the Library Web Catalogue.

 

 

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