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Marketing: Introduction



Welcome to the Library service of SETU Carlow.  The services provided by SETU Carlow libraries include book lending, individual and group study facilities, photocopying, information retrieval service and access to a range of online databases.

SETU Carlow libraries hold a broad range of resources both printed and electronic to support the subject area of Marketing. These include books, journals, case studies, databases, official publications, newspapers and various other items.

To facilitate the research process, this guide provides a brief outline of how to search for these different types of material.


Featured Business Resource

Featured Business Resources

Euromonitor Passport

Euromonitor Passport's new enhanced search interface is now live.  This database is a global market research database providing insight on industries, economies and consumers worldwide.  The homepage has been simplified, allowing you to easily find the data and analysis you need.

Euromonitor now has a new Sustainability page.  This page provides access to sustainability data and insights including case studies, webinars and industry analysis.

For more information on searching Euromonitor Passport, check out the following:

Getting Started Video

Updated Passport User Guide

Sage Business Cases

SETU Carlow now has a subscription to Sage Business Cases which provides access to case studies covering a broad range of Business areas to support Business related research.
Subjects covered include entrepreneurship, accounting, leadership, human resource management etc.  

More information on using this resource is available at:

Home - SAGE Business Cases - LibGuides at SAGE Publications, Inc.

Check out the latest Express Cases. These short, news-driven cases explore areas such as impact investment, cybersecurity, manufacturing and supply chains.

Calling all Dissertation students!!

Need access to Research Methods material!

Check out some of our online resources!


There are a broad range of Research Methods e-books available through our dedicated e-book database E-Book Central